Take part in the Green Lodging Trends Report to find out.
That the hospitality industry is well on its sustainability journey there is no doubt. Several of the large brands have committed to net zero goals and science-based targets , new initiatives to promote sustainable hotels come on-line all the time (take a look at Small Luxury Hotels Considerate Collection as an example), the Sustainable Hospitality Alliance has provided a clear pathway for hotels to become more sustainable, and just this week the World Travel & Tourism Council (WTTC) launched its new Hotel Sustainability Basics initiative.
But what does all this actually mean for a hotel? In a busy environment what should be prioritised? What creates the most positive impact? How can operators make the business case for actions to their owners?
By taking part in the FREE Green Lodging Trends Report a hotel can find out how its activities compare to what other hotels in the same region or asset class are doing, with a confidential benchmarking report. First up, find out whether all the Basics are covered; and then see what actions are common amongst peers, or an emerging practice, or seen as innovative. Information can be used to plan and track progress over time or to provide rationale and the business case for taking additional actions.
The global Green Lodging Trends Report will be published in Q4, showing global and regional uptake of best practices and case studies to illustrate them. The findings will also be used to provide enhanced guidance to hotels working towards the WTTC’s Basics criteria.
By participating in the GLTR, you can plot a pathway for your hotel to progress on the journey and communicate your success to stakeholders.
Visible sustainability practices are increasingly expected by guests. Latest research from booking.com (which covers over 30,000 travellers from 32 geographies) shows that sustainability is increasingly on the mind of travellers. 71% of travellers want to travel more sustainably over the next 12 months, up 10% from 2021; and a similar amount say that they would be more likely to choose a sustainable accommodation even if they were not expressly looking for it.
Risk based sustainability practices are required by investors. Blackrock, Vanguard and State Street have all shared advice to companies requiring credible net zero pathways to be published in the coming year or two. The upcoming Task Force on Nature Related Financial Disclosure (TCND) will move the focus beyond climate onto biodiversity.
More and more destinations are embedding sustainability criteria or certification into their own programmes. Singapore’s Hotel Sustainability Roadmap will require 60% of hotel stock to have a sustainability certification by 2025 and over 40 other destinations have joined the Global Sustainable Tourism Council with a view to developing sustainability programs. .
Over 4,000 properties participated in the 2018 Green Lodging Trends Report – click here to see the results and find out how to take part in the 2022 edition.