With offices in the United States and Singapore, Greenview is a boutique sustainability firm that provides hospitality organizations with consulting and advisory services, the leading online sustainability data platform, and industry research studies. Greenview has a niche focus and expertise in the hotel industry and work with many of the hotel industry’s leading chains including Marriott, IHG, Wyndham, Mandarin Oriental, Hyatt, and Hilton. Beyond hotel companies, Greenview works with research institutions, destinations, and cruise lines to catalyze sustainability as the industry’s thought leader.
Thought Leadership – We dive deeply into the issues of sustainability for our clients and seek to be thought leaders in the areas in which we work. Work to advance measurement through standardized, non-proprietary, and widely available tools and practices. Our tracking methods are intended to support industry standards and frameworks where “how to” gaps currently exist.
Thorough Understanding of Standards, Frameworks, and Certification – We work extensively with related standards, frameworks, and certifications. We utilize our understanding of their inner workings, cross-application, and effectiveness to spot trends, advise clients, and streamline processes. Greenview’s clients have received notable awards and recognition including the Dow Jones Sustainability Index Global Leader, CDP Leadership Index, GRESB Green Star, UFI Sustainable Development Award, and IMEX Green Meeting Award.
Active Industry Engagement – We are actively involved in the leading discussions on sustainability, with company spawn initiatives (see below for listing and descriptions) and affiliations and participation in organizations including Cornell University Center for Hospitality Research, Global Sustainable Tourism Council (GSTC), GRI Organizational Stakeholder, and Hotel Carbon Measurement Initiative (HCMI).
Eric Ricaurte – Founder & CEO
Eric founded Greenview as a boutique firm specializing in the metrics, measurement, and reporting of carbon and other sustainability performance indicators within travel & tourism. He is a frequent speaker, organizer, researcher, and generally ubiquitous character in the topic of sustainability measurement.
Eric began his career canoeing people through the jungle. He spent 10 years working in ecotourism across Costa Rica, Mexico and Brazil in operations and as a consultant. He started out managing eco lodges and nature park operations, and then naïvely decided to go on his own as an independent consultant. Eric built his client list to include hotels, parks, nature & cultural tour operators, receptive tour companies, and eventually destinations. During this time, he went 6 years straight without wearing a tie and his entrepreneurial ventures included co-owning a failed speedboat & outrigger canoeing tour business in Bahia, Brazil.
Throughout these formative years Eric spent plenty of time in forests and parks, and became fascinated with the concept of carbon sequestration for value it placed on nature and the opportunities it provided for conservation as well as tourism. He started researching the topic in 2001 and won a student research award at Cornell University for his paper titled “Carbon Offsetting, Trading, and Sequestration and their Relation to Travel & Tourism.” Fast forward 10 years later, as a research fellow at Cornell, Eric authored the study “Developing a Sustainability Measurement Framework for Hotels: Toward an Industry-wide Reporting Structure” and was selected as the technical consultant to facilitate the development of the methodology for the Hotel Carbon Measurement Initiative.
Throughout his career Eric has consulted globally for hotel properties; hotel companies; REITs; hospitality vendors; tourism operators, attractions and complexes; cruise lines; the UNWTO, WTTC, and AHLA; event organizers; and tourism destination organizations. Eric earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree in Tourism & Travel Management from New York University.
Eric is a member of the UFI Committee on Sustainable Development, the International Standards Working Group of the GSTC, and on the judging panel of the HICAP Sustainable Hotel Awards. He has held a research fellowship at the Cornell University Center for Hospitality Research and been an adjunct instructor at the NYU University Tisch Center for Hospitality and Tourism. Eric is an active board member of the Orphaned Starfish Foundation. In his spare time, Eric still hangs out in forests and has enjoyed playing Capoeira for over 12 years.
Grace Kang – Managing Partner
Grace is managing partner of Greenview, a sustainability consulting and research firm providing hospitality organizations with their strategy, programs, and reporting, and hospitality industry with industry insight, trends and benchmarks. She oversees Greenview’s Asia operations as well as co-develops the company’s business plan and growth strategy. She successfully rolled out the Greenview Portal, a software as a service online sustainability data management platform that makes tracking, measuring and improving in areas of sustainability and social responsibility easy and seamless. She leads a software development team and manages the continuous development of the Greenview Portal and industry benchmarking studies including the Green Lodging Trends Report, benchmarking sustainability operational best practices.
She has a focused background in the hotel industry with over 15 years of experience in various functional roles, particularly in driving business through data analysis, reporting and strategic programs. She brings corporate perspective from working at top global hotel brands such as Starwood Hotels and Resorts and Marriott International. At Starwood, Grace optimized the sales organization in underperforming markets by redesigning customer coverage models to drive revenue and gain market share, and managed and liaised with cross-functional teams to ensure that newly opening hotels have successful opening performances. At Marriott, she led the lodging business plan for select service properties to quantify future investments and profit contribution of new openings, and conducted investment analyses to structure various transactions. In addition to her hotel background, she gained Asia experience working at Samsung Card in Seoul, Korea. At Samsung Card, Grace designed a new premium customer experience strategy for Samsung Card VIP segment across all key servicing touch points to drive incremental revenue, developed the company’s first international online affiliate program as a vehicle to expand into the international market, and partnered with global hotel companies and luxury travel networks to provide differentiated and high-end travel benefits to the top tiered members.
Grace earned two degrees from Cornell University, a Bachelor of Science from the Hotel Administration School and Master of Business Administration from the Johnson Graduate School of Management. Cornell is where she found her passion for the hospitality industry and teaching fitness. On her spare time, she continues to teach group fitness programs.
Jessica Yau – Senior Manager
Jessica has over 12 years consultancy experience covering corporate sustainability consultancy services including the assistance of private and public sector clients in the development and verification of non-financial corporate report, the development and implementation of ISO 14001 Environmental Management System (EMS), and evaluation of the environmental performance of construction sites. She has also been involved in environmental due diligence (EDD) / HSE compliance audit in Mainland China for international companies of different nature, corporate social responsibility (CSR) development and assessment, and sustainable development training.
Familiar with sustainability database management, internal engagement programmes and annual sustainability report production, Jessica has supported clients of diverse business nature in the design and production as well as verification of Sustainability Report and HSE Report, such as Hongkong Electric, Housing Authority, FujiXerox, Swire Properties, EPD, and Gammon. With her assistance, the Sustainability Report of Architectural Services Department, HKSAR Government achieved A+ level against GRI (G3). As an in-house sustainability expertise, she also assisted The Hongkong and Shanghai Hotels Limited to become one of the leading companies in the world to attain GRI (G4) –Core Level Materiality Matters Check international recognition.
Lindy Farrar – Manager
Lindy comes to Greenview as an Environmental Research and Policy Specialist. Prior to Greenview, Lindy was a Public Affairs Specialist at the U.S Environmental Protection Agency (EPA) in the Office of Research and Development (ORD), where she supported the development of the Safe and Sustainable Water Resources National Program’s Strategic Research Action Plan. She has experience supporting domestic and international research collaboration efforts for several U.S. Federal Agencies, international coalitions, and foundations. Lindy served as the Executive Secretary of the National Science and Technology Council’s (NSTC) Committee on Environment and Natural Resources (CENRS), Subcommittee on Water Availability and Quality (SWAQ) as an advisor and to assist the NSTC on policies, scientific developments, and research needs. Lindy holds a Bachelor’s Degree in International Relations with a focus on Global Environmental Politics from American University.
Irin Ng – Manager
Irin graduated from Les Roches in Switzerland and brings on over 15 years of experience in hospitality spanning from operations, client engagement and sustainability.
In her previous position, Irin took on the role of a Sustainability Manager at COMO Hotels and Resorts where her scope includes influencing the sustainable direction of the hospitality group, managing sustainability champions and committee across the hotel group and reporting. In her most recent achievements, Irin project-led and successfully installed renewable solar in Maldives, onboarded a hotel corporate office to achieve ISO 22301 for business continuity which supports in strengthening roles and departmental policies and processes, to allow for more efficient contingency planning and disaster recovery within an organisation.
Irin was also in the philanthropy space for close to 5 years and this allowed her to work closely with non-profit organisations and social enterprises to support traditional artisans and survivors of human trafficking.
Andrea Ricaurte – Manager
Andrea’s passion for sustainability began while studying deforestation in the Brazilian Amazon, at one point living on a boat and traveling down the river to learn about the extractive industries and communities impacted by them. This inspired her to become an Earth Science teacher, and from there she embarked on an unconventional career path with sustainability at its core.
Andrea’s experience spans many facets of sustainable development, from working as a private chef for an organic olive oil producer in Spain, to launching a sustainable fashion brand, to working for a global developer of utility scale renewable energy projects. Somewhere in between Andrea served as the Executive Director of CleanTX, a cleantech industry group within the Austin Technology Incubator, and was recruited into an artificial intelligence startup where she worked for three years as a project manager and sales engineer.
Fusing her passion for tech, sustainability, and travel, Andrea came on as Greenview’s Business Development Manager to help amplify the impact of the software platform within the hospitality industry. She holds a Bachelor of Arts in Environmental Science and Earth and Ocean Science from Duke University, and is a nomad at heart. Andrea has lived all over the US, including Alaska, and currently resides in Oaxaca.
In her spare time Andrea designs kimonos from upcycled fabric, makes jewelry, curates handicrafts from indigenous art markets, and sells them through her small business pop-up shop and travel blog called Glamp Bazaar. She can often be found camping by herself in national parks, creating pop-up glampsites that manage to be fabulous while still leaving no trace.
Rehmaashini Jagarajan, PhD – Senior Analyst
Rehma joins Greenview as Senior Analyst. Prior to Greenview, she has served as a Property Researcher at Raine & Horne International (Malaysia) specializing in market research and feasibility studies. She has experience conducting and preparing market research for the purpose of determining the highest and best use of land, ascertaining appropriate development proposals, and preparing feasibility studies relating to new development projects, subdivisions and renovation and refurbishment to existing buildings. She has also served as a valuation executive at JS Valuers Property Consultants Group Malaysia providing valuation services covering extensive range of properties for various different purposes. Rehma is a member of Malaysian Association of Facility Management (MAFM), a medium for the local Facility Management (FM) communities to interact and share knowledge or experience through activities co-organized with various parties both in public and private sectors. Rehma holds a Doctorate Degree (PhD) in Facilities Management as well as a Bachelor’s Degree in Property Management from the University of Technology Malaysia.
Jasline Ng – Analyst
Jasline is a Business Analyst at Greenview. She provides advisory and research support to the firm, designing and implementing programs to meet clients’ needs in the areas of corporate responsibility and sustainability.
Jasline graduated from the National University of Singapore with a Bachelor of Environmental Studies (Hons). She has been exposed a wide array of modules ranging from the sciences to the arts and humanities. Such interdisciplinary training – including strong foundations in biology, statistics, environmental policy and economics – has equipped her to understand that environmental issues are multifaceted and require complex solutions. Some of her fondest memories in university include stumbling through the forests and snorkeling in the sea of Bohol, Philippines, to conduct ecological surveys, and the wild berry-picking sprees she enjoyed while exploring the boreal forests and peatlands of Finland during her student exchange semester.
In her free time, Jasline enjoys cycling and hiking. She is also keen on languages and currently teaches Mandarin while learning Japanese.
Matthew Esper – Analyst
Matthew, a Toronto-based Analyst at Greenview, supports the firm with research and client support. Upon graduating with a Bachelor of Commerce from the Ted Rogers School of Hospitality & Tourism Management, Matthew gained a strong understanding of travel and tourism by working in hotel and tour operations, hospitality valuations and appraisals, and tourism and leisure advisory. During his undergraduate studies, Matthew was elected by his peers to various student leadership positions, a case competition champion, and the recipient of the prestigious Dennis Mock Student Leader Award, which recognizes a graduating student who made an outstanding contribution to student life at Ryerson University.
Key highlights of Matthew’s work experience include co-managing a housekeeping team of over 120 members in the Canadian Rockies, and overseeing operations of the largest tour company in his native Turks & Caicos Islands. Matthew developed a passion for sustainability after coordinating a daily lunch program that feeds over 100 local children living among the poverty line. This inspired him to deviate his career to Sustainable Tourism, which began by undertaking a Master of Public Administration in Sustainability at Tsinghua University in Beijing, China. As a student, Matthew was a grantee of the China Scholarship Council, and a fellow of the Geneva-Tsinghua Institute during an exchange at the University of Geneva in Switzerland. Through his postgraduate thesis, Matthew created a theoretical model that measures and assesses economic leakages to make tourism a more sustainable development mechanism in Small Island Developing States (SIDS).
In his free time, Matthew is an avid traveler having visited over 50 countries with memorable experiences such as desert camping in Morocco, wild orangutan trekking in Malaysian Borneo, and scuba diving at any given opportunity. Also, Matthew is a part-time professor at Centennial College’s School of Hospitality, Tourism & Culinary Arts in Toronto, Canada.
Abraham Zeleke – Analyst
Abraham is a policy researcher based in Addis Ababa, who focuses on plastic, waste, human rights policies, risk assessments as well as corporate responsibility and transparency. Abraham holds a bachelor’s degree in English and transfers his critical thinking skills in order to recognize remarkable trends in the growing field of sustainability. Moreover, he believes that his contributions to the field benefit his personal growth, as they catalyze creative solutions which are becoming more significant and necessary in both our personal and professional lives. He is excited to participate in a field and movement that is at the intersection of innovation and social responsibility and positively impacts posterity. Abraham has many interests, including literature and history. In his spare time, he plays the guitar and piano and occasionally collaborates with other artists to make music.