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Hotel Carbon Measurement Initiative (HCMI)
Since 2011, Greenview has been the technical partner in developing the methodology for the Hotel Carbon Measurement Initiative (HCMI). HCMI provides a standardized method for hotels to measure and report their carbon footprint, including: HCMI was first launched in 2012 by the Sustainable Hospitality Alliance and the World Travel & Tourism Council (WTTC) with contributions from 23 leading hospitality companies. With…
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Hotel Waste Measurement Methodology
In 2021, Greenview developed the Hotel Waste Measurement Methodology in collaboration with the World Wildlife Fund (WWF)-US, supported by leading hotel brands and the Sustainable Hospitality Alliance. This first-of-a-kind methodology enables hotels to effectively measure and manage waste at both property and portfolio levels, establishing industry-aligned definitions and metrics. Greenview’s technical expertise was instrumental in crafting detailed steps for…
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Industry Footprint and Decarbonization Pathways
Greenview has conducted extensive research on the carbon footprint of the hotel industry worldwide and its progress toward science-based decarbonization pathways based on global climate action goals. We were commissioned by the Tourism Panel On Climate Change, an independent science-based international collaboration launched by the Sustainable Tourism Global Center (STGC), to study the industry’s greenhouse gas (GHG)…
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GTPI Plastics Measurement Methodology
Greenview contributed to developing the GTPI Plastics Measurement Methodology for Accommodation Providers, providing technical assistance through its collaboration with the Sustainable Hospitality Alliance. The Global Tourism Plastics Initiative (GTPI) is a joint effort launched by the United Nations Environment Programme (UNEP) and the World Tourism Organization (UNWTO), in partnership with the Ellen MacArthur Foundation (EMF). The methodology establishes a consistent framework for hotels…
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Phuket Hotels for Islands Sustaining Tourism (PHIST)
Co-founded by the Phuket Hotels Association (Thailand), C9 Hotelworks and Greenview in 2018, PHIST is a landmark sustainability forum for island- and resort-based hospitality in Southeast Asia. The annual event brings together hoteliers, developers and sustainability leaders to exchange knowledge, showcase solutions and catalyze industry transformation in tourism and hospitality. With the mission of starting…
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Orlando Destination Sustainability Report 2013
In 2009, the City of Orlando bid to host the U.S. Green Building Council’s Greenbuild Conference, but the bid was declined as the city was not seen as a sustainable destination. This wake-up call inspired a grassroots collective of local organizations, including hotels, attractions, venues, academic institutions, and civic committees, to form Green Destination Orlando…
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Advancing Hotel Sustainability Metrics and Methodologies with Cornell University CHR
Greenview co-authored the landmark 2011 publication Developing a Sustainability Measurement Framework for Hotels, which was published bythe Cornell University School of Hotel Administration’s Center for Hospitality Research. Commissioned by leading hotel companies, the study proposed a structured reporting framework for hotel sustainability metrics, addressing the industry’s need for standardization and comparability. A key outcome of…
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Pioneering Hotel Sustainability Data Collaboration with Cornell University CHR
For more than a decade, Greenview has played an influential role in shaping the hotel industry’s approach to sustainability data. In collaboration with the Cornell University School of Hotel Administration’s Center for Hospitality Research, Greenview co-organized and facilitated the inaugural Sustainability Roundtable in 2009 – a first-of-its-kind forum bringing together sustainability leaders from major hotel…
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Connecting Global Climate Action (WTTC)
Greenview facilitated the development and drafting of the WTTC’s “Connecting Global Climate Action” report, highlighting the travel and tourism industry’s progress and commitment to addressing climate change. Released in preparation for the COP15 climate talks in Copenhagen anticipated to address climate change upon the expiration of the Kyoto Protocol, the report outlined a strategic framework…
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ESG Reporting Trends & Guidance (WTTC)
Since 2015, Greenview has partnered with the World Travel & Tourism Council (WTTC) to examine ESG reporting trends in the travel and tourism sector. The inaugural 2015 study provided an initial analysis, followed by a 2017 update that explored key developments in reporting practices, including material topics, performance measurement, and broader industry trends. Together, these…
