Eric founded Greenview in 2008 as a boutique firm specializing in the metrics, measurement, and reporting of carbon and other sustainability performance indicators within hospitality & tourism. He is a frequent speaker, organizer, researcher, and generally ubiquitous character in the topic of sustainability measurement, leveraging nearly three decades of direct work in the field of sustainability.
Eric began his career canoeing people through the jungle in 1997. He spent 10 years working in ecotourism across Costa Rica, Mexico, and Brazil in operations and then as a consultant. Eric started out managing eco lodges and nature park operations, and then naïvely decided to go on his own as an independent consultant. Eric eventually built his client list to include hotels, parks, nature & cultural tour operators, receptive tour companies, and eventually destinations. During this time, his entrepreneurial ventures included co-owning a failed speedboat & outrigger canoeing tour business in Bahia, Brazil.
Throughout these formative years Eric spent plenty of time in forests and parks, and became fascinated with the concept of carbon sequestration for value it placed on nature, and the opportunities it provided for conservation as well as tourism. He started researching the topic in 2001 and won a student research award at Cornell University for his paper titled “Carbon Offsetting, Trading, and Sequestration and their Relation to Travel & Tourism.” Fast forward 10 years later, as a research fellow at Cornell, Eric authored the study “Developing a Sustainability Measurement Framework for Hotels: Toward an Industry-wide Reporting Structure” and was selected as the technical consultant to develop the Hotel Carbon Measurement Initiative. Another 10 years later in 2021, he rallied industry bodies and dozens of hotel companies to develop a Net Zero Methodology for Hotels.
Throughout his career Eric has consulted globally for a wide range of organizations including several Fortune 500 companies across hospitality, tech, healthcare, real estate, with specialized travel industry experience including hotel companies; cruise lines; tour operators, attractions and mixed-use complexes; event organizers; destinations, and working with industry bodies including the American Hotel & Lodging Association, World Travel & Tourism Council, UN World Tourism Organization, US Green Building Council, and Joint Meetings Industry Council.
Eric is a member of the International Standards Committee of the Global Sustainable Tourism Council, the Tourism Panel on Climate Change Expert Panel, the UFI Committee on Sustainable Development, and the board of advisors of the Phuket Hotels Association. He has held research fellowships at the Cornell University Center for Hospitality Research and been an adjunct instructor at the NYU University Tisch Center for Hospitality and Tourism. Eric earned a Bachelor of Science from the Cornell University School of Hotel Administration and a Master of Science in Tourism & Travel Management from New York University. In his spare time, Eric is Treasurer and an active board member of the Orphaned Starfish Foundation. He still hangs out in forests, and has enjoyed playing capoeira since 2002.
